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Online news sites and bloggers have similarities in terms of business models, especially when it comes to revenue sources. While the target audience and content presented may be different, both can take advantage of some similar revenue sources. Here are some of them:
1. Google AdSense
Both online news sites and bloggers can display ads from Google AdSense. These ads are placed in various locations on the site and generate revenue when visitors click on or view the ads.
2. Direct Ads
In addition to AdSense, both platforms can also sell ads directly to companies or brands. These ads usually come in the form of banners or sponsored content that generates more revenue than AdSense.
3. Affiliate Marketing
Affiliate marketing is another way to make money, where news sites or bloggers promote products or services and earn a commission every time a purchase is made through their affiliate link.
4. Paid Content
Both bloggers and online news sites can offer premium or paid content, such as exclusive articles, webinars, or e-books.
With this business model, both online news sites and bloggers can generate sustainable income from their platforms.
Online News Site Revenue Sources Are the Same as Bloggers
The Main Income of Online News Sites is the Same as Bloggers, namely Google Adsense (GA). The reason is, news sites (news portals) also rely on Google Ads.
Of course, their income is on average much greater than bloggers. After all, they are news sites, news portals, which present various topics of writing and content and their visitors are hundreds of thousands to millions of users per day.
More than that, they are indeed commercial and professional media with the auspices of a legal entity (press institution/media company), and employ professional journalists.
Traffic is the key to the success of online media (news sites), as well as blogs, in earning dollars through Google Adsense and advertisers.
Traffic is activity on one page of a site that is generated from visits by internet users and internet user activity on that page.
The more a site is visited and the more activities internet users do on the pages of the site, the higher the site traffic. Traffic is like "viewers" on a television station; "listeners" on a radio station; or “circulation” in print media.
Traffic is the total activity of readers on online media sites. Kompas.com General Manager Dhanang Radityo, as quoted in a thread on bersosial.com explained that traffic includes visits, unique visitors, page views, and length of visit.
Sources of Income for Online News Sites are the Same as Bloggers. However, of course, these professional sites also have other sources, such as local advertising or direct advertising, and paid content, aka from selling certain content to those who need it.