Place Banner-Advertisement Next to the Blog Title (Header)

How to install banners, ads, or images next to the blog title (right header) or in this sidebar at the request of a visitor who claims to be a "newbie" in the blogging world.

He was confused about how to put a banner above the header.

For those who have been accepted as Google Adsense Publishers, the space in the header next to the blog title/logo can be filled with a 468x60 Pixel or 728x60 Pixel ad unit. I myself chose to put an advertise banner because the Adsense banner is placed under the post title.

Now, for those who have not been accepted by Google Adsense, of course you are confused about what to fill it with? Just fill it with a unique, interesting image, or banner like the one above.

How to Place an Ad Banner Next to the Blog Title (Header)

Placing an ad banner next to the blog title, especially in the header, is one effective way to increase ad visibility and increase revenue from Google AdSense or other ads. Placing ads at the top of the page allows visitors to see ads immediately when they first open the blog, which increases the chance of clicks.

In this article, we will discuss the complete steps to place an ad banner next to the blog title (header), for both Blogger and WordPress platform users. We will also discuss some ad placement optimization tips to ensure ads do not interfere with the user experience.

1. Why Place an Ad Banner Next to the Blog Title?

Placing an ad banner next to the blog title or logo in the header offers several advantages:

• High Visibility: Ads in the header get more attention because they are placed at the very top of the page, which is usually the main focus when the blog page is opened.
• Professional Appearance: Embedding ads next to the blog title gives the impression that the blog is professionally managed and has the potential to attract more direct advertisers.
• Potential for Higher Revenue: Strategic placement such as in the header generally increases the click-through rate (CTR), which means that the revenue from the ad can be greater.

2. Preparation Before Placing Ad Banners

Before starting the ad placement process, there are several preparations that you need to do:

• Choose the Appropriate Ad Size: Google AdSense and other ad networks offer various ad sizes. For placement next to the blog title, the most common ad sizes are 728x90 (Leaderboard) or 468x60 (Small Banner). Choose a size that suits your blog layout.
• Use a Supporting Template: Make sure your blog template has space in the header to place ads. Some blog templates, both on Blogger and WordPress, may need to be adjusted or changed slightly to accommodate ad banners next to the title.

3. How to Place an Ad Banner Next to the Title on Blogger

For Blogger users, the following steps will help you place an ad banner next to the blog title:

Step 1: Log in to Blogger Dashboard

Log in to your Blogger account and select the blog you want to place ads on.

Step 2: Edit Blog Theme

On the Blogger dashboard, click Themes on the left panel, then click Edit HTML. This will open the HTML code of your blog template.

Step 3: Find the Header Code

Find the code that controls the appearance of your blog header. Usually this code is at the top and has a tag like this:

html

Copy code

<header> or <div class="header">

Step 4: Add Ad Code

Inside the header tag, you need to add the Google AdSense ad code or an ad banner from another ad network. For example, if you are using Google AdSense, copy the ad code from your AdSense account and paste it next to your blog title tag, for example:

<div class="header">

<h1>Your Blog Name</h1>

<div style="float:right;">

<!-- Your AdSense Ad Code goes here -->

</div>

</div>

The code above will place the ad banner on the right side of your blog title.

Step 5: Save Changes

After adding the ad code, click Save Theme to save your changes. Now, the ad banner should appear next to your blog title.

4. How to Place Ad Banner Next to Title in WordPress

For WordPress users, you can follow these steps to place an ad banner on your blog header:

Step 1: Login to WordPress Dashboard

Log in to your WordPress account and select the blog or site you want to place the ad banner on.

Step 2: Choose a Theme That Supports Ad Placement

Make sure your WordPress theme has space in the header to display ads. If your theme doesn’t have this space, you can consider using a plugin or customizing your theme with a few code edits.

Step 3: Use an Ad Management Plugin (Optional)

WordPress has many plugins to make managing ads easier, such as Ad Inserter or Advanced Ads. These plugins make it easier to place ads without having to edit your theme’s code.

For example, using Ad Inserter:

Install the plugin from the WordPress plugin directory.

Once installed, go to the plugins menu, select Settings > Ad Inserter.

Insert the Google AdSense ad code in the available slot, select the option to place it in the header, and save your settings.

Step 4: Adding Ad Code Manually

• If you want to add ads manually without a plugin, go to Appearance > Theme Editor.
• Find the header.php file, as this is where most of your blog header is set. You’ll see the PHP and HTML code that sets up the top of the page.
• Inside the header.php file, add the Google AdSense or other ad network ad code inside the <div> or <header> tags. For example:

<header>

<div class="site-branding">

<h1 class="site-title"><?php bloginfo( 'name' ); ?></h1>

</div>

<div style="float:right;">

<!-- AdSense Ad Code Here -->

</div>

</header>

Step 5: Save Changes

• Click Save after adding the ad code. The ads will now appear next to your blog title or logo in the header.

5. Tips for Optimizing Ad Placement in the Header

To ensure that ad placement in your blog header does not interfere with the user experience and provides the best results, here are some optimization tips:

• Appropriate Ad Size: Make sure the size of the selected ad banner matches the appearance of the blog and is not too large. Ads that are too large can ruin the layout or make the blog look less professional.
• Responsive and Mobile-Friendly: Make sure the ads you place are responsive and display well on mobile devices. Ads that are not compatible with mobile displays can ruin the user experience, and Google appreciates mobile-friendly blogs.
• Reasonable Number of Ads: Don't place too many ads on your blog, especially at the top of the page. This can annoy visitors and make them leave the site faster. Focus on strategic placement that provides a balance between content and ads.
• Ad Network Selection: In addition to Google AdSense, you can consider other ad networks such as Media.net or PropellerAds. Some ad networks offer more flexible placement options and allow you to test ad performance from various sources.

6. Monitor Ad Performance

Once the ad is successfully placed, it is important to monitor the performance of the ad using an analytics tool such as Google Analytics or Google AdSense Dashboard. Pay attention to metrics such as click-through rate (CTR), revenue per impression (RPM), and blog traffic. If the ad in the header is not producing the expected results, you can try moving it to another position that is more effective.

Placing an ad banner next to the blog title (header) is a strategic step to increase ad visibility and increase revenue from Google AdSense or other ad networks. By following this guide, both Blogger and WordPress users can easily place ads in their blog headers. Be sure to monitor ad performance regularly and make adjustments if necessary to keep ads relevant and profitable.

Share this post